Ritchie Pettauer

I am a passionate blogger and media consultant, a web 2.0 geek and avid watcher of the social sphere. Three years ago I startet my Weblog about Social Marketing. Ever since, my daily work has turned into a strategy which I like to refer to as "participating Observation".

The web 2.0 scene is very capable of self-organization. Even though there are many lose-tied organizations and interest groups, the overall structure is similar to that of the internet: very little overhead, very little paperwork.

media, culture, technology, SMO, SEO, Social Media Marketing, Search Engine Optimiziation, Twitter Marketing, Web 2.0, Social Media

My main focus lies on business developmant and on leveraging my customer's business model to the next level by using those wonderful tools that the Web 2.0 has to offer.